With bucket-list items such as Petra, the Dead Sea, and Wadi Rum, Jordan has established itself as a global tourism destination, attracting leisure and wellness tourists in addition to affluent visitors from the nearby Gulf and Iraq, and seeing millions of expatriates returning home for the summer months and on Christmas.
Growing global media exposure (e.g. Netflix, Disney)
Petra—UNESCO world heritage site
Preferred summer destination for GCC and Iraqi residents