MARKET POTENTIAL
An oasis of stability and a tech hub in region, Jordan’s youthful market is growing into one of the Middle East’s most attractive destinations for lifestyle and luxury retail.
YOUNG, TECH-SAVVY DEMOGRAPHIC
Jordanians have embraced technology and global trends with open arms. And with a global fashion icon in Queen Rania, Jordan's youth are increasingly familiar with the world's top brands, with more than 52% of our 80,000 loyalty members aged between 21 and 34.
23.8 yr
Median age
~7M
Internet penetration
~6M
Social media users
(2M on Instagram)
91.5%
Urban population
81%
Mobile penetration
TOURISTIC
HOTSPOT
With bucket-list items such as Petra, the Dead Sea, and Wadi Rum, Jordan has established itself as a global tourism destination, attracting leisure and wellness tourists in addition to affluent visitors from the nearby Gulf and Iraq, and seeing millions of expatriates returning home for the summer months and on Christmas.
Growing global media exposure (e.g. Netflix, Disney)
Petra—UNESCO world heritage site
Preferred summer destination for GCC and Iraqi residents
DIVERSE
RETAIL
LANDSCAPE
Recent years have seen more and more high-end global brands find a home in Jordan. Whether it's in boutique shopping centers or newly developed high streets, Jordan's retail landscape has shown its appetite for high-end global brands and a seamless transition to the online world
✔ Accelerated-commerce business
✔ 2020 boosted domestic luxury business"
